(279) What women want

On the left, a typical sample of instant ramen. On the right, the latest trend: “women’s” instant ramen in a cup more appropriate (according to research) for a woman’s hand and with matching packaging and name –although I’m not sure I fully understand why singing through the nose (this is what “hanauta” means) will seem more appealing to women.

(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr)